Freshly milled in Selangor, weekly

Fed well
is loved well.

Selera makes small-batch dog and cat food built for Malaysia's climate — humidity-sealed bags, no long haul from cold countries, and recipes vets here actually recommend.

Shop bestsellers Why Selera
18,400+bowls delivered monthly
RM 150free delivery, KL & Selangor
4.8/5from 2,100 pet parents
Vet-formulatedReviewed by Dr. Aina, DVM
Free deliveryOrders above RM150 in KL & Selangor
Fresh-stock promiseMilled within 30 days of shipping
Vet-approved recipesReviewed by local veterinarians
FPX, TnG & CODPay your way, everywhere in Malaysia

Shop by pet

Two kitchens, one standard: real meat first, no fillers, portioned for our climate.

For dogs

Kibble, wet food & treats — puppy to senior.

Browse dog food

For cats

Grain-conscious recipes kittens and cats actually finish.

Browse cat food

Bestsellers this month

Prices shown in Ringgit Malaysia. Free delivery within Klang Valley over RM150.

Made for Malaysian pets, not shipped for them.

Most kibble on our shelves is milled in Europe or the US, then sits in humid shipping containers for months before it reaches a bowl in Klang Valley. We mill in small batches near Rawang, so what your pet eats hasn't lost its nutrients to a six-week sea voyage.

  • Humidity-sealed bags built for our weather, not temperate ones
  • Local chicken, fish and beef sourced from Selangor and Perak suppliers
  • Every recipe reviewed by a Malaysia-registered veterinarian
30 daysmax shelf time before it reaches your door
96%of ingredients sourced within Malaysia
0artificial preservatives used
3 kitchensRawang, Ipoh & Johor Bahru

What pet parents say

Real reviews from customers across Klang Valley, Penang and Johor.

★★★★★

My golden retriever used to have loose stools with imported kibble. Two weeks on the Rimba Recipe and it's completely sorted. Delivery to Shah Alam took a day.

N
Nadia R.Shah Alam, Selangor
★★★★★

Finally a cat food my fussy Persian doesn't sniff and walk away from. The Kampung Kitchen fish formula disappears from the bowl in minutes.

J
Jia Wei T.Petaling Jaya
★★★★★

Ordered via WhatsApp, paid with Touch 'n Go, arrived next day in Johor Bahru. Easier than the pet shop down the road, honestly.

A
Aiman H.Johor Bahru

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